The roster includes Kyrie Irving (CCO), Klay Thompson (Lifetime deal), Donte DiVincenzo, and several others. Top-tier stars like Nikola Jokić are signed to fellow Chinese brand 361 Degrees.

In the Chinese market, yes. Since 2022, Anta has consistently outperformed Nike in total revenue within China, and as of 2026, it is ranked among the top three sportswear companies globally.

Anta owns FILA (China), Descente, and Amer Sports (Arc'teryx, Salomon, Wilson). As of 2026, they are also the largest shareholder in Puma SE with a 29% stake.

For years, major brands used "templates"—standardised designs with slight colour variations—to kit out multiple teams and athletes. The rise of brands like Anta is forcing a return to bespoke storytelling. Athletes and fans now demand kits that reflect their specific DNA and heritage, a philosophy we champion in our Football [...]

We move beyond "looking good" to teach the research and cultural logic required to justify every stitch to global stakeholders. Our courses—led by Rob Warner and Craig Buglass, who have directed creative strategy for Nike, Puma, and Umbro—focus on the "7 steps to design elite kits." We prepare you to [...]

It means the "monopoly" is over. For students at Spark Design Academy, this shift highlights the importance of understanding global design logic. It’s no longer enough to design for one specific aesthetic; you must understand material science, athlete-led storytelling, and how to create integrated performance systems that work across both [...]

Beyond their on-court talent, these athletes bring massive cultural "gravity." By moving away from giants like Nike, they have proven that the East offers a level of creative freedom and technical investment that is now successfully competing with Western "cool." This has opened the door for other elite athletes—like Donte [...]

Not at all. Anta is a massive technical apparel powerhouse. Through its ownership of Amer Sports, it controls high-end performance brands like Arc’teryx, Salomon, and Wilson. Additionally, its recent acquisition of a 29% stake in Puma (expected to close by late 2026) positions it as a dominant force across the [...]

The shift is driven by a move from simple endorsements to creative equity. While traditional brands often use athletes as billboards, brands like Anta are giving stars like Kyrie Irving executive roles (Chief Creative Officer) and genuine design authority. This results in products that are more culturally bespoke and technically [...]