Not at all. Anta is a massive technical apparel powerhouse. Through its ownership of Amer Sports, it controls high-end performance brands like Arc’teryx, Salomon, and Wilson. Additionally, its recent acquisition of a 29% stake in Puma (expected to close by late 2026) positions it as a dominant force across the entire sportswear and kit design landscape, from luxury outdoor gear to elite pitch-side apparel.







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